Content Creation + Strategy
As a Behavioral Interventionist in the Pennington Diabetes Clinic, I created resources for clinic patients providing psychoeducation on sleep, nutrition, physical activity, and mental health. I tailored resources to patients based on their needs and interests, increasing patient satisfaction and providing clinicians with readily available learning materials. While delivering telehealth services in the clinic, I also distributed a weekly newsletter to patients along with short, encouraging messages to keep them engaged in the program and connected to our community during the COVID-19 pandemic.
Crafting Educational Text:
Health and Wellness Apps
During my 4+ years as a research project manager, I designed and wrote content for 6 evidence-based, digital mental health products, including:
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Teen Well Check, a substance use and sexual assault prevention program for adolescents
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+Change, a substance use/sexual assault prevention program for LGTBQ+ college students
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Z!G, an app providing personalized health and training plans
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Pennington Diabetes Clinic, a diabetes prevention app to help patients through their journeys in the clinic
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Knock Knock Children's Museum: Sisu & You, an app for children to learn healthy habits in collaboration with a local children's museum
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Army H.E.A.L.T.H., an app to promote the health of Army members and their families
Teen Well Check
For Teen Well Check, I designed interactive, educational content for teens aged 14-18, writing at a 5th grade reading level to communicate about sexual consent and consequences of drug use.
Positive Change
For Positive Change, I designed personalized educational content for college students, with a focus on LGBTQ+ college students. Educational text, statistics, and feedback were tailored to students based on their sexual orientation and gender identity, as well as their responses to survey questions.
Z!G
With Z!G, I worked cross-functionally to translate clinical concepts into accessible, engaging lessons, incorporating research-backed elements of behavior change. As part of the founding product team for Z!G, I also came up with ideas for names, themes, and language/tone. We chose the name "Z!G" because it is short, punchy, and represents a change in direction.
Pennington Diabetes Clinic App
I helped develop the Pennington Diabetes Clinic app, designing an interface that allowed patients to attend virtual appointments, track habits, access resources, and keep up with regular lessons and tips. I wrote lessons, Chatbot conversations, and push messages to drive user engagement. For the chatbot feature, I used a supportive and friendly tone to promote long-term app use, writing back-and-forth conversations that focused on core curriculum topics and habit tracking. I also wrote audio and video scripts, including the one used in the promotional video below.
